Being a marketing geek and possibly an undiagnosed asperger ‘thinker’, people and the way they think both frustrate and intrigue me to the level that I am always obsessing and trying to understand, extract and partition people into the late night.

So this site is really a round-trip quest for sleep.

I am undecided exactly what I will spewing forth in my rants, although I am very faithful in the fact that over time and posts this will change with refinement to be more exacting.

At the moment the general direction is looking and talking about the behaviour of people as they interact with myself, other people and objects in life, work and daily consumption.